Intradevco Industrial S.A.was founded in September, 1949, and has now contributed 60 years of service to the Peruvian national industry.

The vision of our company, is to become one of the leading industries of household and personal cleaning products in the Pacific Coast of Latin America, and to be recognized locally and internationally for our high quality standards and continued innovation.

A key company value we follow is team spirit; where we work in harmony, with clear possibilities for career development for our people, and where our employees feel proud to work in this company, generating benefits for our families, our company and our country.

1. Vertical Integration, both in the production and in sales, to reduce costs and guarantee the highest quality at the best price.

2. Paticipating in the key categories of Household and Personal Cleaning Products, in order to offer a wide and complete variety of products.

3. Constant development of new products, both on our trademarks and private labels in order to permit a sustained and ambitious growth pattern.

4. Elimination of the production and sales process, any activities that don´t contribute at providing value for our products.

5. To achieve a clear differentiation in the quality and packaging of our products.

The trademarks we commercialize are our most precious asset, it is because of these that we are able to transmit to our costumers the company`s philosophy. Therefore, we support our trademark by investing millions advertising in mass media like television, magazines, newspapers and radio, as well as handouts and pamphlets in malls, stores, supermarkets and wholesale companies.

Our only licensed trademark is KIWI, from Sara Lee Corporation, with whom we have been working with for over 30 years.

Over the past three years, Intradevco has funded important investments in order to place the company under a clear edge among other Peruvian industries. Our key investments are the following:

a. Can factory. The most modern and efficient of America, as well as our new installations used for the filling of shoe polish cans.

b. New granulated detergent factory, both for domestic and industrial use. This is the sole factory, funded by Peruvian investors, of this type in Peru.

c. Fully integrated and automated aerosol factory (the only one in Peru) that includes manufacturing of cans and their content, with enough capacity to cover the needs of the peruvian market and exports throughout Latin America.

d. Intralab Pharmaceutical Laboratory, that in 2002 started the production of personal care products as well as pharmaceutical ones.

e. Machinery used to make and fill "Doy Pack" type products, special for liquids and creams.

f. An integral and automated toothpaste factory and cream production, including a complete vertical integration in the manufacturing and the printing of tubes in penta-laminated material of ultimate generation.

These and other incredible innovations and modern improvements, which are continually being produced in our factories of Chorrillos and Lurín have already made Intradevco the biggest and most modern factory of household and personal care products of Peru and one of the largest in South America.

Over the past decade, Intradevco sales have increased from US$3 million in 1993 to more than US$ 40 million today. Similarly, employement has increased in the same magnitude, ranging from 62 employees in 1992 to over 550 employees up to date. Intradevco Industrial takes pride in offering quality products at a reasonable prices and thus generating employement for peruvians.